Things people buy, and how they buy them.

Color Capital invests in the future of CPG, marketplaces, ecommerce, and media.

Our Vision

Advancing the future of consumer through CPG, commerce, and creators.

Products that create and expand categories, increasing omnichannel access for consumers.
Fluid ecommerce and retail tech experiences—including discovery, headless, payments and fulfillment.
The future of the creator economy and social commerce.

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