Our investment approach.

Color Capital specializes in the consumer products and emerging commerce platforms. We invest in things people buy, and how they buy them.

Our portfolio includes consumer goods, web3, marketplaces, and social commerce.

Our Partners.

Color Capital was founded by entrepreneurs Jaime Schmidt and Chris Cantino. The fund is owned and operated by Chris and Jaime with no partners or outside capital. Their story is told in the book Supermaker: Crafting Business on Your Own Terms.

Jaime Schmidt on Twitter
Chris Cantino on Twitter

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