ABOUT US

Our investment approach.

Color invests primarily in Seed to Series A, and specializes in the consumer product industry, retail and emerging commerce platforms.

We invest in things people buy, and how they buy them. Our portfolio includes consumer goods, marketplaces, retail, and social commerce.

Color helps brands and creators execute omnichannel strategies and offers insight into what goes on behind closed doors in the M&A rooms of strategic acquirers.

Our Partners.

Color was founded by entrepreneurs Jaime Schmidt and Chris Cantino in 2018 after growing the company Schmidt’s Naturals from the couple’s Portland, OR kitchen to 30,000+ retailers, 30+ countries and a nine-figure Unilever acquisition. Since, Jaime and Chris have focused their efforts towards advancing the consumer industry through leadership, investment, and knowledge transfer.

Their story is told in the book Supermaker: Crafting Business on Your Own Terms.

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