Our investment approach.

Color invests in Seed to Series A, and specializes in the consumer product industry, retail and ecommerce, brand positioning, and M&A.

We invest in things people buy, and how they buy them. Our portfolio includes personal care, food & bev, retail, publishers, tech-enabled marketplaces, and ecommerce platforms.

Color has direct experience brokering acquisition, and offers insight into what goes on “behind closed doors” in the M&A rooms of some of the world’s biggest CPG companies.

Our Partners.

Color was founded by entrepreneurs Jaime Schmidt and Chris Cantino in 2018 after growing the company Schmidt’s Naturals from the couple’s Portland, OR kitchen to 30,000+ retailers, 30+ countries and a nine-figure Unilever acquisition. Since, Jaime and Chris have focused their efforts towards advancing the consumer industry through leadership, investment, and knowledge transfer.

Their story is told in the book Supermaker: Crafting Business on Your Own Terms.

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